The (Doubtful) Wisdom Of Crowds
Source: Boston University School of Management
In this podcast, Business Policy and Law Professor Bill Samuelson discusses the dubious wisdom of crowds. What happens when one person has disproportionate influence? What happens when the decision-making crowd is misinformed? How do marketers exploit the concept of crowd wisdom?
| Format: | Webcast | Size: | 0.00 |
| Date: | Oct 2009 |
