The Fight Between ^Urgent^ And ^Important^

Source: American Express

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When something is urgent, you rush to do it. When something is important, you prioritize it. In our everyday lives, we are forced to manage urgency and importance simultaneously. Especially in the buzzing environment of a small business, important projects require time and mental loyalty. The "Urgent" matters that arise with everyday projects can interfere with our long-term objectives.
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Date:Feb 2008