The Future of Financial Reporting A Marketing Perspective
Following on the heels of corporate scandals at Enron, WorldCom, Parmalat, Livedoor, and others, global investors are demanding stricter corporate governance and compliance requirements for publicly held companies. Not only are reporting requirements increasing to meet this demand, but accounting standards are changing as well - the goal being transparency beyond the basic economics to better understand how businesses operate and perform. Finance and accounting executives must understand, adapt to, and manage the costs associated with these changes: and doing so opens an opportunity to leverage this shift to better position their companies in the eyes of the investment community. Read this whitepaper to learn more about the issues, new principles, and technologies underlying these new requirements.