The Great Fall: Losing Your Business Reputation
Source: American Express
Some of your business planning should be devoted to handling problems in advance of their appearance. What's the game plan if you issue a faulty product? What do you do if an employee starts speaking negatively about your business? These things can happen to any business. What will you do in those cases? Think about it now so that you have a rational plan and aren't merely responding off-the-cuff (something that's almost always disastrous - ask Tony Heyward).