The Green Link To High Performance In Retail
Going green isn't just good for the environment - it's good for business too. By making green a core value, involving the entire enterprise in a process of transformation that embraces all of the supply chain, environmentally conscious retailers are establishing real green credibility and driving significant competitive advantage. Mounting concern about environmental damage is spurring more and more consumers to seek products that actively promote environmental protection. What's more, they expect the stores that sell these products to be "green" as well.