The Importance Of Culture To Organizational Success

Research over the past few years is showing that this primary focus on financials might also be detrimental to the organization's overall future success. In their book, "Built to Last," James Collins and Jerry Porras reveled that the organizations that they defined as "Visionary" focused first on their "core ideology - their core values and sense of purpose" beyond just making a profit. Yet, while focusing on creating a strong culture, these visionary companies outperformed the general market by over 1 500%! They even out performed the comparison organizations, highly successful organizations in their own right, by over 600%!