The Importance of Web Usability in Web Site Design

Web usability is about website design that makes it easy for the users to find what they are looking for easily and efficiently. A usable website design can increase the time spent by each customer on their website and improve their chances of making a sale or generating a lead. There are many other unwritten conventions that people have started to expect. It is important that Web Site Designers understand the importance of these conventions in a web design as they are fast becoming used to things in a particular way on the internet.