The Languages Of Strategic Agility: Trapped In Your Jargon Or Lost In Translation?
At the heart of strategy lie streams, or sequences, of decisions and resource commitments. Such decisions include major strategic moves like internationalization and new market entries or diversification and acquisitions. In most companies, strategic decisions are extensively discussed and debated. They are usually framed, formulated, articulated and deliberated in an elaborate language often developed by the best minds in the company. Yet, the language used in strategy formulation, and in detailing tile strategy for implementation is usually taken for granted and received little if any explicit attention.