The Mandate of Customer-Centric IT

Business intelligence and reporting have served companies well over the years by inspiring smart decisions based on sales analysis. But remaining competitive in the new, constricted world economy, in which a single order might mean the difference between survival and demise, requires a far more proactive approach. Companies must be so attuned to customer behaviors and buying patterns that they can anticipate market needs and deliver products before their competitors have a chance to even think about, let alone capitalize on, an opportunity. But conventional business intelligence - which enables sales trending for a particular product or products based on line of business - doesn't lend itself to driving the market in this way.