The Most Important Decision Every Company Will Make
Source: American Management Association
In today's market, if you are financially stable, and are positioned to survive for years, not just the next quarter, that's a big Competitive Advantage, and one you should be touting every chance you get. If you haven't already developed sales and marketing messages that differentiates your company's financial approach, now is the time. Companies have proven they will pay more for a product if they are convinced the business they are purchasing from will be around in the future.