The New Communication Tools For Economic Developers: A Practical Guide To Social Media, Blogs And Email Campaigns

Gone are the days of shot gunning thousands of brochures out into the abyss and wondering if they landed in the recycling box. Now it's about targeted electronic efforts that tell you exactly whether your communication earned you a "Click through" or an "Unsubscribe". Social media in particular has democratized marketing and communication, providing real-time feedback on your brand and the effectiveness of your latest marketing efforts. Transparency and personality are applauded in the social realm, and corporate speak and PR spin are harshly punished.