The New Product Development Process In Australian Grocery Organizations
Source: Vilniaus Universiteto Leidykla
The idea that new product development is vital to many organizations' business survival and growth is widely acknowledged. New products provide many business opportunities for organizations. The relationship between new product development and business strategy is critical, as corporate purpose and scope sets the guidelines for new product planning. This paper examines the new product development process in the Australian grocery organizations and the influence of strategic planning on new product development. Top management's skills and vision in addressing various issues in new product development are vital to business success.