The New Small Business On-Ramp To Social CRM

There's one company that looks to be creating a platform small businesses can use to turn a variety of online interactions into stronger customer relationships - and it's not even a CRM company, in the traditional sense. In order to connect with customers who Tweet to thousands of followers, watch videos on mobile phones, and form their own online communities. This also is forcing CRM vendors to provide services that do more than just store customer information and track activities.