The New Wave Of Growth And Innovation: The Communications Industry Retools Itself For High Performance
The tide is turning. A sense of cautious optimism is now increasingly being expressed by communications industry executives. The past couple of years have been tough, to say the least. And the coming months are likely to bring with them a degree of continued uncertainty. The marketplace is crowded; the level of competition is unprecedented; consumer challenges remain. Yet, more and more, communications leaders are daring to speak once again of growth strategies, fueled by a major technology-led innovation wave that could well become the dominant story of the next ten years.