The Partnerka - What Is It, and Why Should You Care?
Scareware, 'Canadian Pharmacy' spam, adult sites, comment spam on forums and blogs - the authors have seen these plaguing the web and email experience over the past few years. What links them together? What makes them grow in volume and complexity? Who is behind them? What business model drives their profits to millions of dollars annually? The answer is hundreds of well-organized affiliate networks. They're known as 'Partnerka' in Russia, where they form a booming business, yet exist in other places as well. Thousands of affiliates, each calling themselves a 'Webmaster', work day and night to drive as much user traffic to their partners' stores as possible.