The Perfect Match: A Bridal Retailer Espouses A Fulfilling Shipping Partnership

Connection grows with order fulfillment, package improvement and an online shipping system. David's Bridal, the largest bridal retailer in the country, launched a collection of gowns online as a market test. The test's success convinced the company that it was time to radically expand its Internet offerings. The company turned to UPS to design and operate the fulfillment function for this new online customer resource. UPS also provided the company with UPS Complete ViewTM Shipping, a customizable shipping system that enables users throughout an organization to ship from a universal address book. More than a dozen joint projects with UPS netted David's Bridal about $1 million in savings.