The Power Of Counter-Intuitive Thinking
Source: American Management Association
Just as salespeople have to rethink how they approach a customer to close more business, corporate leaders need to rethink how they present their vision for the company to their constituents. "Too often, sales people assume that doing what they've always done in specific selling situations will continue to secure the business. Counter-intuitive behavior is demonstrating that you are different, that you are thinking differently. You are enabling the decision maker to reach out from the inside, rather than doing what most sales people do - pound from the outside. Counter-intuitive selling communications look unique, devoid of typical sales information.