The Price Of Success In A Creative Team

If you've ever been part of a team within a company that launches a home-run product that is making tons of cash, you've likely experienced the "cash cow" syndrome. A very interesting dilemma comes up when a team encounters success: they are asked to keep doing what they're doing rather than focus on new things. If your team is making a lot of money, you may be asked to stop being creative and just keep doing what you're doing. This lofty price for success poses a very interesting challenge for the manager: How do you keep consistency and avoid any risky changes without damaging morale with boredom and monotony?