The Seven Rules That Lead To Great Ideas

Notables such as Aristotle ("Well begun is half done") and educator/philosopher John Dewy ("A problem well-defined is half solved") have echoed Nobel Prize - winner Herbert Simon's notion that a well-defined problem is a solved problem. The closer a problem frame approaches a desired goal, the more likely it is to become a solution or, at least, it has the potential to be turned into one. This paper discusses framing innovation challenges for the most productive and effective idea generation.