The Social Enterprise: Using Social Enterprise Applications to Enable the Next Wave of Knowledge Worker Productivity
What can the enterprise learn from sites such as MySpace and Facebook? First is the notion that birds of a feather flock together. Communities of interest will quickly form without the need for top-down hand-holding. When people form their own groups, the connections are stronger and the interactions more frequent and long lasting. Second, with better tools, a faster rate of user adoption is evident. Enterprise users, spoiled by the ease of consumer software, don't want to perform complex installations, remember arcane passwords, or learn something new just to be able to share with their coworkers.