Think Globally, Act Locally: Targeting New Customers with Geolocation

When it comes to content, "one size fits all" used to be the norm and web traffic was measured in "hits". No longer. Companies that are leading the way in 2009 and beyond are incorporating geotargeting to help them pinpoint where their web visitors are located and deliver locally relevant content. Further, IP geolocation has demonstrated significant business value in four primary areas - fraud prevention, marketing, compliance, and security.