Thought Leadership Marketing
Source: Steven Van Yoder
Marketing used to be about "Getting in front of" prospects, delivering your pitch and making the sale. Nowadays, the Internet has permanently changed the way people and companies find and evaluate products and services. Consumers now find companies through their own efforts, often through a search engine. Moreover, buyers increasingly distrust marketing "Claims" and expect businesses to show, not tell, when demonstrating their products and services. They shun self-serving salespeople and seek businesses that focus on making a difference, not getting a sale.