Three Ways To Ensure Your Social Media Efforts Create Profitable Growth
Source: American Express
It is very hard to cost-justify most blogs. Beyond your core of loyalists, and despite hiring "Retweeters" to push your postings, most of your prospects have little time to read let alone respond to your posts. Many of the tools and tricks of social media are designed to promote blogs but few tools exist to convert readers into qualified prospects for your products or services. Where someone stands often depends on where they sit. Make sure the zealot pitching social media believes in your need to create profitable growth in your business.