Top 10 Social Media Tools To Find Your Referral Champions
Source: American Express
Mailing list companies and direct marketers have always practiced the art of data appending to create better, more personal lists. The idea is to take a list with basic contact data and add details acquired from other data sources, such as magazine subscriptions, association membership and even specific purchasing behavior. The end result is a list with a much richer level of information that allows the mailer to personalize offers and communications based on this greater level of personal information.