Top 10 Social Media Tools To Find Your Referral Champions

Mailing list companies and direct marketers have always practiced the art of data appending to create better, more personal lists. The idea is to take a list with basic contact data and add details acquired from other data sources, such as magazine subscriptions, association membership and even specific purchasing behavior. The end result is a list with a much richer level of information that allows the mailer to personalize offers and communications based on this greater level of personal information.