TPT: Hooking Into International Stories to Break Into Top Tier Media
As an ETRM vendor, Triple Point was operating in a crowded market. As a provider of integrated commodity trading solutions that were able to rise to the challenges of biofuels, carbon markets and the changing demands for agricultural commodities, Triple Point was way ahead of the competition. The PR goal was therefore to put clear water between Triple Point and its competitors in the global media, and elevate its coverage into national and international titles. Rather than looking at the features and functions of the technology, Aspectus concentrated on the issues that were facing Triple Point's users.