Transformation of Enterprise Product Management for Rapid Launch of Next Generation Products

The Telecom industry continues to evolve through disruptive products, uncertain markets, shorter product Lifecycles and Convergence of Technologies (ICT). Today's market has moved from network centric to consumer centric and focuses primarily on the customer experience. It has resulted in several product management challenges such as an increased complexity and volume of offerings, creating product variants, accelerating time-to-market, ability to provide multiple product views for varied stakeholders, leveraging OSS intelligence to BSS layer, product co-creation and increasing audit and security concerns for service providers. The white paper discusses how enterprise product management enabled by PLM-based product catalogue solutions helps to launch next generation products rapidly.