Transforming Giants

To compete in the global economy, multinational companies must respond quickly and innovatively to opportunities and challenges wherever they arise. But many big businesses are saddled with vast bureaucracies that stifle their agility. It doesn't have to be this way, says the author. Some global giants including IBM, CEMEX, and Procter & Gamble) have achieved remarkable flexibility and creativity - despite their heft. They've done it by crafting the right guidance system and communicating it widely to their workforces. Strong guidance systems enable employees around the globe to take effective action promptly and autonomously.