Travel Company Boosts Relationships and Traffic With Customer Alerts

Travel company Expedia aims to make the experience of researching, planning, and purchasing their trips as convenient and enjoyable as possible. With this in mind, Expedia worked with Microsoft and Microsoft Gold Certified Partner Ascentium to build a gadget for Windows Sidebar. The new Expedia Fare Alert gadget takes advantage of the capabilities in the Windows Vista operating system to deliver real-time alerts to the desktop when prices for three designated flights reach predetermined levels. By offering the gadget for Windows Sidebar to customers, Expedia increases customer satisfaction, gains a persistent presence on customers' desktops, and can easily distribute updated versions of the gadget.