Truvo Integrates .NET Sales System and More With LANSA

Truvo deals in online and printed phone directories in Belgium. The case study studies the company's strategy to manage its sales systems. The company runs a huge and complex system of maintaining directories which lists every single business existing in Belgium. Hence the company needed to install state of the art IT system to deal with the demands of its business. According to the paper, the company employs almost 400 sales employees and was earlier using IBM servers to manage its sales operations. However, due to increased complexities, the company changed from IBM to LANSA. The paper delves into the details regarding the reasons behind such shift. It also studies the steps taken by the firm for conversion. The company also experimented with Java-based BPI tool, which proved to be a failure for the company. The paper then trails the company's decision to employ LANSA Integrator. The new system also gives a wider choice to the company's customers. The company has successfully integrated online sales processing with offline delivery system. These strategies have also been covered in this paper. LANSA has also enabled the company in combining its web based services with the Integrator, and thereby achieving cost reduction as well as efficiency.