TXT Polymedia Video Content & Media Asset Management

The transition from analogical to digital technology, characteristic of the video production field over the last decade, has revolutionized the forms and techniques of communication, by allowing the use of video content in a range of situations that would have been inconceivable until just a few years ago. In the analogical world, video was mainly confined to television and cinema, partly due to the need of professional equipment for editing and post-production activities as well as the necessity to use complex transmission and broadcasting equipment; furthermore, even the professional expertise required to manage this complexity was available in limited circles and could be obtained only after years of field experience.