Types of Advertising: How to Test Your Advertising

The author's first rule of advertising is, "Advertising must be an investment not an expense." In simple terms advertising has to not only pay for itself but make a profit for the business just like a good stock or mutual fund. In order for that to happen a person must know how to evaluate his or her advertising. Is it really producing customers? Are they buying? Is the advertising paying for itself and making a profit? This paper will explore the ways to test advertising so the reader can answer these questions.