Uncompromising Leadership In Tough Times

The CEOs were quite different in personality, background, and leadership style. But they were similar in what they saw as the purpose of the firm. They shared the view that a firm has a larger purpose than simply profit and increasing stock price, though they were all laser-focused on profitability and saw it as essential to achieving their larger purpose for the firm. They had a multi-stakeholder view of the firm as opposed as a shareholder view. The purpose was to add value to employees, customers, community, and society - not just shareholders.