Under Armour Improves Efficiency, Cuts Costs With Search Solution

To fuel its rapid growth, Under Armour - a leading developer, marketer, and distributor of branded performance apparel, footwear, and accessories - needed to get timely product information to its sales team. When Under Armour decided to make key improvements to its information delivery method, it considered enterprise search solutions from several vendors. Citing familiarity and a fast implementation timeline, the company chose a solution based on Microsoft Office SharePoint Server 2007. Under Armour worked with partner Applied Information Sciences to develop UA Images, a searchable image library that replaces the company's sales CDs and paper-filled binders. Under Armour also has made it easier for employees to find accurate, relevant information, which increases their productivity and, ultimately, improves the company's service to its customers.