Undressing In Public: Harnessing The Power Of Web 2.0 To Rebuild Trust In Banking

Banks have historically been trusted, valued members of the community, but globalization and new-age communications have combined to put distance between institution and customer. Rebuilding trust requires listening to customers and complete transparency. In a time of global financial turmoil, banks intent upon reconnecting with an increasingly diverse, fragmented and suspicious customer base should "Bare all" and use the varied and powerful tools of Web 2.0 at their disposal.