United Kingdom Retailer Uses New File Format to Support Global Business Integration

JML is one of the United Kingdom's best recognised online and television retailers. The company sells a range of home and household items that it sources from suppliers worldwide. The company's lean business model is driven by television advertising, its Web site, a call centre, and retailers including Woolworths, Boots, Asda, and Robert Dyas. JML works with a growing network of international distributors that sell JML products to customers in Europe, Asia, and Latin America. To support this network, it relies on the rapid and secure exchange of different file formats, including .jpeg, .gif, various digital video formats, and Microsoft Office files. At the start of 2008, the company deployed the 2007 Microsoft Office system, which uses the ECMA Office Open XML Formats standard.