University Automates CRM, Improves Business Productivity, Customer Relationships

Nanyang Technological University (NTU) is a Singapore-based university delivering science and engineering courses to more than 27,000 students. Its Centre for Continuing Education (CCE) links the university with its alumni and the wider community by providing continuing education courses. As a result of increasing enrolment, CCE was looking for a system to support its large cohort and better manage the work processes and customer relationships. In 2006 CCE partnered with Microsoft Gold Certified Partner, Business Process Solutions to deploy Microsoft Dynamics CRM 3.0 to automate its Customer Relationship Management (CRM) processes. This technology solution has resulted in improved quality of service delivery, increased staff productivity, and has enabled CCE to make faster decisions through enhanced tracking of course enrolments and the ability to plan for new opportunities.