Unlocking The Value Of Operator Assets
Telecom operators are no longer alone in selling services to their customers. Several large internet players, including Apple, Google and Microsoft, reason that they are not required to create a relationship with today's operators in order to reach their end-users. Furthermore, these players may even argue that operators hamper their efforts to provide attractive end-user services. Consequently, there is currently a strong trend for developers of services and applications to bypass operators and target end users directly. But telecom operators need not stand idly by and watch as new players shoulder their way into the game.