Up Close And Personal: How Stores Can Drive Profitable Growth
Leading retailers ensure that their stores deliver on their customer promise. They have an exceptionally clear understanding of the needs and expectations of their customers - especially the most profitable ones. And they use that knowledge to create a totally customer-centric store environment. Winning retailers procure and create products at the right price, bringing them to market almost before customers realize they want them. By combining relevant technologies with an appropriately skilled and motivated sales and support team, these leaders provide both the ease of access and the informed, in-store assistance that customers demand. In terms of space, layout and design top stores are both functional and provide an engaging experience.