Upgrade Strategies: For Mass Market Mobile Broadband
Off late, many cellular operators began 3.5G network deployments (HSPA & EV-DO) and subsequently introduced very popular flat rate data tariffs. These operators now enjoy a growing subscriber data services penetration and the resulting growth in data traffic. In addition most of the devices available today feature the ability to play rich media content, access email and a number of mobile friendly sites such as Google, Yahoo, New York Times, etc. Application vendors are creating content, portals and new web browsing adapted to the mobile phone market. These market forces combine to create an explosion of data demand on their networks, with many operators reporting triple digit year-on-year growth in network data traffic.