Use Strategic Communications to Execute Strategy: Why Strategic Communications Is so Critical

Communications is critical to "Making Strategy Everyone's Job" in a Strategy-Focused Organization (SFO). Well performing organizations are far more likely than poor performing ones to have senior managers that are highly effective communicators as well as employees who have a good overall understanding of organizational goals. When managers communicate well and employees understand goals, organizations perform well. Active promotion of employee strategic awareness through multiple media separates the winners from the losers. Of SFO organizations who have achieved breakthrough performance, 72% report that strategic priorities were repeatedly communicated through multiple media and 56% said that employees have "Top of mind awareness" of strategy.