Use SWOT For Your Business Analysis
Source: SWOT Analysis Template
A holistic SWOT analysis should realistically take advantage of Opportunities with your strengths and to reduce the impact of Threats with Strengths. At the same time, a focused program to put in place to improve any Weaknesses that could mitigate the potential Threats. Finally, SWOT Analysis should always be applied in relation to competition to offer a comparative analysis of your organization and your competitors.