User Experience Mgmt. & Business Impact – An IT Transformation Cornerstone

This paper details the business impact, customer experience and user experience responses in a User Experience Management (UEM) survey conducted by ENTERPRISE MANAGEMENT ASSOCIATES®. Discover why the top “driving” role for UEM is IT executive management. Learn about the need for advanced real-time predictive analytics to capture information and advanced trending and historical analytics to capture hidden trends. Plus see recommendations for better dialogue between IT and business, and understanding end-user-customer behavior perspectives.