Using Business Directories to Build an Online Presence and Conquer New Markets

Many companies seek to increase their online visibility because of the benefits associated with a strong online identity. Businesses with considerable financial gains are also the ones with a higher rate of web-based customer acquisition. A higher percentage of their revenue comes from online transactions as well. At the same time, e-commerce and online shopping present unique challenges. Customers associate online shopping with opportunism, absence of control, and a greater degree of anonymity and uncertainty. There is little assurance that the services or products offered will be of the same quality as those advertised online.