Using Business Intelligence for Competitive Advantage
Source: Better Management.com
Competitive advantages and disadvantages are the strengths and weaknesses of a corporation relative to its present and likely competitors. The overall business intelligence concept is dependent on a process to manage information, using a methodology that integrates with the corporation's functionality and automation. This Business Intelligence Process (BIP) is equally suited to any corporate application of any description. Its base function is for general and specific information handling requirements, and provides both focus and direction to support and enhance all forms of commercial processes. Businesses using a business intelligence methodology are able to develop intelligence based information systems, capable of serving the purpose of inquiry and analysis to gain a competitive advantage.