Using Program Management To Achieve Global Product And Service Development Success
Source: PM World Today
Visionary leaders of today have recognized that competitive advantages can be gained over their rivals with an effective globalization strategy. Globalization is now an essential business strategy for companies engaged in developing products and services. Those organizational leaders who are not currently engaged in global expansion of their businesses have come to realize that the competitive distance between themselves and the market leaders within their industries is vast and expanding. This expansion will continue unless they enter the globalization race.