Using Social Media For Social Change

Net-enabled social tools have enabled new models for grassroots activism and community building, and they have changed how one function in society - how one communicates globally and locally, how one form ties and how one organize and connect. This white paper is meant to take some of the fear and confusion out of the question of whether to use these tools or not. An accompanying resource guide and detailed case studies provide a tool kit for using social media to promote, brand and organize around an idea, movement, program or campaign.