Utilizing Email For Marketing
Source: Wells Fargo
When a customer signs up for your mailing list, let him/her know what to expect - how often messages will be received, what format they'll be in (offer choices between text and HTML) and what they'll contain. Newsletters get a better response than blatant sales pitches. Make a majority of your newsletter informative, and intersperse small ads and product pitches within the body or put the sales information at the end.