UX Becomes Critical as Robos Rise
The Robos have arisen and web design will never be the same again. ROBOs are people who 'Research online, buy offline'. and to them a corporate website is both the face of the organisation and its sales catalogue. So if websites are increasingly serving the same purpose as product merchandising does in a physical store, backed by information from sales staff, then it stands to reason that they must go beyond cosmetic design and actually assist an organisation in achieving its business objectives. Sites should allow customers and prospects to learn more about an organisation and what it has to offer.