Vertical Market Development Strategies For Business-To-Business Marketers

Recently, FUSION b2b has witnessed an upsurge in clients' interests, either for entering new markets or entering multiple markets with a targeted approach for each. As FUSION developed marketing plans and strategies for each client engagement, several similarities were identified and formed into a system or process called Vertical Market Development or VMD. FUSION typically begins with sales analysis in which customers are segmented into similar groupings, whether SIC/NAICS codes (Standard Industrial Classifications or North American Industry Classification System) or home-grown market descriptors. With sales data, FUSION can quickly identify largest revenue or highest margin segments, and often applies the 80/20 rule to prioritize segments for market development investment.