Video Advertising On The Internet Doesn't Work... Yet!

Great video advertising demands more than brands just putting television commercials online. This paper explains what is needed to deliver top results with your video campaigns. In a world that is increasingly obsessed with video content, consumers are becoming ever more adept at satisfying their video cravings online. But ironically, advertisers have not been so quick to embrace this opportunity. The market has matured, the users have matured and the diversity of online video content has exploded. What hasn't matured is the advertising itself. The innovation that drives both content and internet technologies in general has been conspicuous by its absence in the advertising that should be supporting and growing the associated business opportunities.